Last week’s meeting – ‘Images that Sell’ with Allan Hartley

Big Sky; Switzerland © Allan Hartley

Big Sky; Switzerland © Allan Hartley

For many years Syd Cumbus has provided a brief review of the week’s meeting to the Lancaster Guardian for their Social Scene column. We’re now very happy to be able to also present these round ups on the website.

Sally Anderson, president of the Society introduced fellow member and past president Allan Hartley ARPS who presented his lecture ‘Pictures that Sell’. Allan, a well travelled and keen photographer for many years and a member of the Bureau of Freelance Photographers, described how to submit images to various agencies, magazines and picture galleries.

For some agencies an initial batch of 200 pictures is required, all taken in colour in the RAW format and without digital manipulation. Usually commission is payable on a 50/50 basis and all subjects are usually accepted. Images for agencies should all have blue skies as these sell best for travel brochures. Allan suggested that anyone trying to enter the commercial world should try to establish a niche market.

Subjects which sell best include nature, travel, transport, people, and the first and second World War cemetries around the world. Allan illustrated his talk with photographs which had been successful for him.

Picture galleries accept images in both colour and monochrome and offered the opportunity to present their photographic skills and techniques to advantage. Galleries usually allow digital manipulation in Lightroom or Photoshop and images can be transmitted as high resolution JPEG files. When using galleries the commission required is 60/40 or even 70/30.

The vote of thanks was proposed by Nick Dagger.